Bill Dance's initial reaction was the same as everyone else. "What the heck is this?" However, after fishing with BOOYAH's 15 inch BOOYAH Dancin' Buzz, Dance said, "This thing looks crazy, but I promise you it catches fish!" Dance exposed the long buzzbait concept to America on his show. Bass after bass inhaled the business end of the bait, making him a believer in the innovative concept. Great rewards often go to those who are willing to take a risk... BOOYAH! Equipped with a 55-strand Bio-Flex silicone skirt and a red Mustad Ultra Point hook WAS $6.89